Brief profile

Winter, Reisner & Co. (GmbH & Co.) KG is a traditional medium-sized trading company. It was founded in 1922 by the Viennese merchant Wilhelm Winter in Hamburg, Germany. Since 1957, it is headed by his son Bernhard Winter. Today, the company delivers a wide range of products to customers worldwide. The five main fields of business are:

- Export of household items
- Export of foodstuffs
- Export of trucks, construction machinery and other technical equipment
- Ship supply
- Import of bicycles and tricycles
  • 1920Establishment

    The merchant Wilhelm Winter establishes a trading company in Vienna, Austria
  • 1922Relocation to Hamburg

    Relocation to Hamburg, Germany
    Foundation of the company existing to date
    Export of consumer goods of all kinds to India
  • 1928Affiliation of the partner Reisner

    The partner Reisner joins the company, change of the company name to Winter, Reisner & Co.
    Export of textiles
    After Reisners retirement, his name remains in the entity’s name
  • 1939-45 Interruption of the business

    1939-45 Business is interrupted by World War II
  • 1945 Translation agency

    Wilhelm Winter founds a translation agency in Hamburg
  • 1947 Rebuilding the international business

    Gradual, successful resumption of export business
  • 1957 B. Winter is joining the company

    Bernhard Winter joins his father’s company extension of business to the Middle East, e.g. Iraq, Kuwait, Qatar, partially with branch offices

    The partners Bartels and Detlefs, who have strong relationships mainly to West African customers, are taken into the company

    Foundation of Winter, Detlefs & Co. for business in Africa
  • 1960erOpening of a store

    Opening of a furniture store in Hamburg operated by Detlefs Regular business trips of Bernhard Winter along the West African coast from Senegal to Cameroon Delivery of household items and consumer goods Activity as a so called “confirming house“, i. e. financing of purchases by African customers in the Far East are financed with Letters of Credit
  • 1968 Delivery of household goods

    Due to family relationships, export of household items, particularly chinaware, to the USA Agency for various well-known German manufacturers of chinaware Detlefs leaves the company, closing of Winter Detlefs & Co. and the furniture store
  • 1970er Extension of the African business

    Expansion of business in Africa Employment of local agents, especially in Nigeria Delivery of consumer goods and technical equipment
  • 1980er Nigeria business

    Decline of business due to the debit crisis, particularly in Nigeria Approx. 1985 temporary abandonment of activities in Africa New market development in Poland and Hungary Delivery of Indonesian and Mexican glassware and stoneware
  • 1990er Spare parts

    Gradual resumption of business in Africa Delivery of car spare parts
  • 2000USA business

    Delivery of mini-kitchens to the USA Supply of various non-technical products to cruise lines and other ship suppliers
  • 2001Commercial vehicles to Nigeria

    First delivery of trucks and technical equipment to Nigeria with a State Government as the final customer
  • 2003 Commercial vehicles to Angola

    First delivery of trucks and spare parts to Angola
  • 2009 Establishment of GHS Heritage GmbH

    Due to an infrastructure project in Nigeria, establishment of GHS Heritage GmbH
  • 2010 Establishment of Velotrike WRC GmbH

    Import of bicycles and tricycles
  • 2013China business

    Start of our Chinese export department
  • 2017 J. Winter starts the 3rd generation

    Janine Winter becomes the CEO of the company